Coca Cola’s Wind Powers NY Bill Boards

The Coca-Cola Company’s iconic red billboard in New York City’s Times Square has gone “green”.

Coca-Cola is leading a unanimous eco-friendly shift to wind power among 30 billboards that tower over the world’s most recognizable intersection.
Coca-Cola’s new digital billboard in New York’s Times Square is not only going green via wind power, but it also has started a trend among 30 billboards at the iconic intersection of 47th Street and Broadway in Manhattan. ”Coca-Cola has always held a historic place in Times Square, where we’ve been one of the longest continuous billboard advertisers, starting in 1932, and we are proud to lead this renewable energy movement on the Great White Way,” said Dana Barba, assistant vp, portfolio operations at Coke.
Coca-Cola has become the first company to select clean, renewable wind power to light up their billboard located at 47th and Broadway. After Coca-Cola made their commitment, all of the neighbouring billboards on three buildings around Times Square joined the movement through an electric supply agreement with ConEdison Solutions and the building management company.
Collectively, the group’s volunteer move will prevent the release of 1,866 metric tons of carbon dioxide each year. On its own, Coca-Cola’s pioneering move to 100 percent wind power for its billboard will have the equivalent effect of removing 75 passenger automobiles from the road for one year or converting 38 households to wind power for one year. The “greening” of the Coca-Cola billboard is also equivalent to reducing 376 metric tons of carbon dioxide emissions annually or planting 471.5 acres of trees.
This voluntary action is the latest example of Coca-Cola’s commitment to Live Positively, an operating philosophy that guides the Company’s service to its customers, consumers and communities.
MyWindPowerSystem wonders if the billboards are being fed from the grid this awesome self built turbine is connected to?